Multipurpose themes on WordPress are a balancing act. The concept is that a single website template can be adapted to many types of sites, companies, and brands, ideally without falling into a “jack of all trades, master of none” trap. If you’re wondering how to choose a WordPress theme, a multipurpose theme might be the easiest answer.
A good multipurpose theme will provide you with structure while allowing you the creativity and flexibility to create a unique page according to your needs and vision.
These seven WordPress themes are, in my opinion, the best multipurpose themes available right now. They’re all non-coder friendly, meaning that you can easily use them to make a beautiful website without touching a line of code.
1. The X Theme
Mysteriously named and wildly popular, the X Theme is a versatile theme that combines design with impressive functionality. Once you get past the bombastic marketing about “the ultimate WordPress theme” and “the last theme you’ll ever need to buy,” you’ll find that X is extremely practical.
As one reviewer put it, what sets X apart is not its features, which can mostly be found in other themes, but the fact that everything it does, it does well.
X contains multiple designs, or “stacks,” within a single package. (The current version offers four, with more promised in future updates.) Each stack is unique and highly customizable, ensuring that no two websites built on X will look the same.
The latest version of X includes a front end page builder tool called Cornerstone, giving you even more control over your site’s visuals without needing to touch a line of code. This flexibility makes X very popular with graphic designers.
That said, it was developed from a marketer’s perspective, so you can build pages with it that aren’t just pretty but actually bring in conversions.
Another great feature of this theme is that it comes with lots of support and training videos to help you learn how to get the most out of it.
And unlike many themes on Themeforest, X has clean code and fast loading speed.
Divi is another of the hottest themes currently on the market, packing tons of functionality in one elegant package. Its attractive visuals and abundance of page building tools set it above the crowd. Your content is only as beautiful as your theme allows, and with Divi, you can display it to its best advantage.
Divi comes with 20 different layouts and templates, and many different elements that you can drag and drop anywhere in your layout.
The highlight of this theme would have to be its page builder capabilities.
Divi’s custom page builder allows you to create unique pages using modules and content blocks. Some of these modules have functions you won’t see in many other themes, such as testimonials, email signup and contact forms, and even an online shop.
Its premade layouts help you set up a nice website right from the start, while its impressive array of tools allow you to create one-of-a-kind pages for any purpose.
All the options might be a little daunting for inexperienced or non-tech savvy users. However, if you start with premade layouts and edit them with the page builder tool, it’s not so challenging. Overall, Divi a great option for non-coders with strong creative vision.
Divi is fully translatable with 32 built-in translations, and it supports right-to-left text. It’s optimized for speed, SEO and security.
Total is a multipurpose theme that really lives up to the name.
It comes with over 40 demo templates for a wide range of niches, including:
- Base Original Master (all-purpose business)
- Boost Business (agencies or freelancers)
- Classy (bloggers)
- Graphix (promoting your skills or services)
- Tiny Folio (clean, minimal portfolio)
Some of its demos are even more specialized, for lawyers, dentists, marketers, restaurants, gamers and more.
It’s highly flexible, offering a ton of layouts and customization options, plus some neat features like WooCommerce (support for opening an online store) and the bundled Slider Revolution plugin.
For those who are unfamiliar with WordPress or not so confident with their tech skills, Total might not be the first choice. But for everyone else, it’s a complete package that gets pretty much any job done.
A nimble and elegant theme that supports every level of website design, Uncode stands out for its extensive branding and typography options, as well as a few cutting-edge features.
Its basic functionality is similar to many other themes but it takes things one step further, offering adaptive images, SVG logos for the sharpest display possible on any device, and a plethora of fonts available through Google Fonts, Typekit, Fontdeck and Font Squirrel.
Uncode includes 30 demos with one-click import options. It comes with several plugins, including LayerSlider, Revolution Slider and iLightbox.
Creative types will appreciate Uncode’s advanced grid, Visual Composer and amazing attention to detail.
Bridge is a functional theme with creative flair. With over 100 unique demos and 24 layout concepts, to say it offers big bang for your buck is a serious understatement.
It’s powerful, attractive and colorful, with Ajax page transitions that will allow your viewers to cycle easily through your content. The video backgrounds are a neat special feature, bringing your page to life.
Bridge is ready for almost any type of site you can think of. It comes with 80+ shortcuts, plus Visual Composer and Layer Slider, and it’s compatible with WooCommerce.
TheGem is one of the most versatile themes out there. On top of its 150 pre-made demos, you get hundreds of fonts, color schemes and layout customization options, giving you more freedom of design than you’ll find anywhere else.
You can choose from eight navigational styles and 20+ custom settings to develop the perfect navigation flow for your traffic.
The visuals aren’t as breath-taking as some other themes on this list, but it definitely provides the most specialized niche layouts. Whether you’re building a website for a business or a creative freelancer, for a hotel, bar or restaurant, for an online shop or a personal blog, TheGem has your back.
The first thing you notice about H-Code is its clean, modern style, with trendy fonts and elegant use of space. It catches the eye while appealing to a wide audience.
Beyond this, it stands out for its solid functionality. H-Code is fully responsive and flexible across many website categories. You can make use of demos for one-page or multi-page websites, landing pages, blogs, online shops, maintenance pages and more. With the help of the bundled Visual Composer, you can create a layout for pretty much any type of site.
Rollover animations for portfolios, About and Team pages are a nice touch.
Unfortunately, it doesn’t support the WordPress theme customizer, and there can be some lag while scrolling through the pages themselves. H-Code isn’t perfect, but its aesthetics and layout variation options are more than enough to recommend it by.
Flatter is a sleek and streamlined theme with an elegant flat design and vertically centered content, giving it an ultra-modern feel. It’s extremely fast loading, flexible and easy to use, and fully responsive.
It’s very simple, without too many bells and whistles but just the features that most people really need – a refreshing change from so many bloated, cluttered and over-marketed themes out there. Still, it gets the job done in high style, and with a few unique features that set it apart.
Some of my favorites things about Flatter:
- Clean design and attractive one-page layout
- Very fast loading speed
- Dual navigation to help you manage your website better
- Allows you to hide widgets on mobile devices, which keeps the page from getting too long and loading slowly. Flatter is one of the only themes that offers this.
- Great for stores, as it allows you to display a thumbnail showcase on the homepage and store megamenus in the primary navigation.